Meet our Team

Jose Merida

Executive Director

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Jose A. Merida, CBA/FL. Mr. Merida has served as the Senior Analyst and Executive Director of New Way Day Services since its inception in 1999. Prior to this service he practiced as a Certified Behavior Analyst with American Habilitation Services, Liberty Healthcare, and Sunrise Communities. Mr. Merida has 16 years experience serving individuals with special needs in the Miami-Dade area. Mr. Merida has been a voting member on the Local Review Committee for the last 9 years.

Cary Bouza Merida


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Cary Bouza-Merida. Mrs. Merida has had extensive experience in the operations of New Way Day Services, Incorporation. She serves as the office administrator. As the President and Chair of A Better Day Learning Center, Mrs. Merida is dedicated to working closely with funders to assure that all children can receive treatment regardless of their families’ financial capabilities. Mrs. Merida strives to make quality services accessible to all families and children.



ABA Therapist Woman Who Provides ABA Therapy Services To Young Children On The Spectrum

Ashley has worked in both secondary and primary schools, with most of her time being spent in reception/early years and KS1. She has worked with neurotypical children and a wide variety of children with autism, ADHD, ODD, foetal alcohol syndrome, and those with complex social and emotional needs. Ashley has worked closely with families and multi-agencies and therefore appreciates the importance of good communication. Ashley’s role cannot be defined by one term, as she is a behaviour technician and wears many ‘hats’ within the company, from admin and invoicing, to client and staff intake, and quality assurance across the board; she is your port of call if you have any questions, concerns or queries. Ashley is ultimately driven to improve as many lives as she can, with the help of her fantastic colleagues!


Outreach Manager

ABA Therapist Man Who Provides ABA Therapy Services To Young Children On The Spectrum

Jamie is the Outreach Manager for ABA Horizons, working with Clinical Commissioning Groups & Local Authorities in order to secure ABA services for families across the UK. He manages teams across the business and ensures communication between all parties. He qualified as a Quantity Surveyor in 1988. In 1995 following personal experience of a long term condition, Jamie started with Macmillan Cancer Support as a Development Coordinator. This role brought together patients, carers and health professionals to form self help, support and user involvement groups. He has worked for the MS Society and Rethink Mental Illness. All of these roles involved working with professionals from health and social care, developing new services and ensuring that individuals receive services. In his free time, he enjoys running and being outdoors.


Board Certified Behaviour Analyst (BCBA)

East of England (HUB Region)

ABA Therapist Woman Who Provides ABA Therapy Services To Young Children With Autism

Chloe is a Board Certified Behaviour Analyst and has supported children and adults with a variety of diagnoses including, but not limited to Autism, ADHD, Learning Disability and Acquired Brain Injury for a number of years. Graduating from the University of Kent with a MSc in Positive Behaviour Support. She has worked within the field delivering high quality ABA/PBS services in the family home, in schools, and in community settings. She is incredibly passionate about her work and strives to achieve improvements in the quality of life of those she supports. She is an active member of the Applied Behaviour Analysis Forum, the UK SBA, and their PBS special interest group. Chloe attends conferences regularly to continue developing professionally.


Board Certified Behaviour Analyst (BCBA)

London (HUB Region)


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Konstantinos is a Board Certified Behaviour Analyst since 2018 with many years of experience in working with both adults and children diagnosed with autism and other developmental disabilities in various contexts including schools, group homes/ residential centres, employment services, clinics and camps. Konstantinos did his bachelor’s in Psychology at Panteion University in Athens and then he did his master’s in Behaviour Analysis at Florida Institute of Technology in Orlando/Melbourne. He moved to London in 2019 to work as a behaviour analyst and positive behaviour support consultant. He is always passionate with behaviour analysis and enthusiast about helping in making the difference in people’s life and making the planet a better, a more equal and a safer place for all. He is a founder member of Hellenic community of behaviour analysis and a full member of: UK society of behaviour analysis, European Association of Behaviour Analysis, and Florida Association of Behaviour Analysis.


Board Certified Behaviour Analyst (BCBA)

East of England (HUB Region)


Anna is a Board Certified Behaviour Analyst with many years experience supporting children with developmental disabilities and challenging behaviour in private homes, clinics and school settings. Anna began her career in London where she studied to be a Speech Therapist and graduated from UCL in 2012. She then relocated to Bermuda where she worked as a Verbal Behaviour Therapist for an early intervention centre and completed a Masters in Applied Behaviour Analysis. Anna is dedicated to helping her clients achieve their goals and working collaboratively to produce the best outcomes. She regularly attends national and international conferences and workshops to continue to enhance her knowledge and skills.


Senior Tutor

West Midlands (HUB Region)


Rosario has been working with children with learning disabilities after completing her BSc Psychology degree in 2012. Since then Rosario has worked in a well-known clinic and SEND school while pursuing her MSc in Cognitive Behavioural Therapy. Rosario qualified as a Registered Behaviour Technician in 2019. She has been working in the Applied Behaviour Analysis field for over 2 years having the fantastic opportunity to work with children and young adults with Autism on home-based and school-based programmes, as well as assisting BCBA’s in conducting assessments and writing annual reports. Rosario is passionate about Behaviour Analysis and its application to educating children on the autism spectrum disorder and she is willing to keep learning and developing in her career.


Senior Tutor



Cristina has been working in the Applied Behavioural Analysis field for over 2 years. She has undertaken rigorous Academic and practical training into the field. Cristina enjoys being part of a constructive team designed to make significant impacts into children’s lives though research-based practice and fun learning, as well as supporting families in understanding the principles of ABA. She believes that in therapy, no two days should be the same and pairing between the therapist and child is key! Cristina has assisted BCBA’s in conducting behavioural assessments, and assisting the team in reporting skills and behaviour assessments of children that receive therapy. In her spare time, she enjoys looking after her two Cockatiels and adding new fish to her aquarium!

Our HUBs

Our HUBs are split in the following regions: North East, North West, Yorkshire & The Humber, East Midlands, West Midlands, East of England, London, South East, South West, Scotland, Cymru Wales, Northern Ireland.

Our HUBs are made up of passionate, enthusiastic and friendly professionals.

ABA Horizons are very selective to hiring the best staff. Our staff will be spending a lot of time with your children. Therefore, we make sure we hire the kind of people we would want to work with our loved ones.

All on-boarding staff are enrolled on to our in depth training programme. Training is continous and in accordance with our quality assurance policy. We are looking forward to working with your learner.

If you have any questions, please do not hesitate to give us a call on 020-3289-6420 or email us at, to find out about our current availability and how we can begin pairing to ensure the perfect match for your learner.